I'm often asked why are we called The School of
Gem-cutting Art? We are not a public institution, are we?
This concept has the dual meaning for us. The School
as a private educational institution, but above all, the School
as a course, a direction of our creative work and as our own distinctive
style of making jewelry of "high jeweller's art".
During ten years of our company's existence we
repeatedly took part and won in many international jeweller's
contests. The worldwide known museums and famous collectors buy
our works, but I consider our main success is that the circle
of our customers began to spread thanks to the people of "more
than moderate means". It seems to me that the time of "The New
Russians" who brag about theirs jewelry with the weight of the
piece as the main assessment criterion is passing. People start
to gain an understanding of what is "good", why it is "good" and
how much could this "good" cost about.
I call to mind some incident occurred at the one
of exhibitions which was held in St.-Petersburg. An old woman
came up to me and told that with her very modest income she could
buy on her last savings our jewel for round one million rubles
(before denomination). It's astonishing! She considered that it
was possible to part with enormous sum.
We use the eternal material in our works. These
are semi-precious gems, precious metals and faceting. Our famous
bouquets will never fade, never change color, and I dare to say,
they will please one with their beauty perpetually. They can be
broken only with intent, but whom this will come in mind?
General Manager V. Kononov
